Showing posts with label case study. Show all posts
Showing posts with label case study. Show all posts

Monday, July 27, 2009

The Problem With Cupcakes.

Alton Brown once said in his episode about cupcakes, that they are not "simply a delivery device for frosting." I was so glad to hear that. I really dislike buying cupcakes from bakeries, even the good ones, since they seem to insist on an equal volume of cupcake to frosting. It's insane. Seriously people, tone down the sweet tooth.


Just look at this bastard from Greggs. It's a good cupcake. But lordie, look at all that icing. It's one of their monster cupcakes, and its sheer size isn't very well communicated in this picture, but their big cupcakes are more than twice as big as your average cupcake. Three times is probably a good estimate. It is well over a cup of icing. After I took this photo, I scraped off more than half of the super-sweet swill before eating the cake... which was good. I'm very happy I ate it.

Now I'll probably get ants in my garbage.

Here's the Good Eats episode.



Thursday, April 17, 2008

CASE STUDY: Espresso Continued

This is a follow up to my earlier post about bad espresso, this one is about good espresso. While I don't own the world's best espresso machine, it's pretty damned good and produces a good study in how espresso should look as it comes from the machine.

STEP 1: Preparing the cup

Most espresso machines, and I'm not talking about the machines you get at Target, will come with a cup warmer on the top for eliminating the chill of the cups. This is CRITICAL. The hotter you can get the cup, the better. The hotter the cup, the less heat it will immediately sap from the espresso upon pull.

Since the cup warmer on the Capresso Z5 is really bad, I usually use the steam wand to blast raging-hot steam into the cup. I'm using a standard espresso cup with a fun design because this is the cup most people think of when you say espresso. I'll use a clear shot glass later to illustrate the heart and body. Regardless, it will be apparent how the general quality of a shot can be judged even in an opaque cup.

Step 2: Pulling the shot

I'm not actually pulling shot, here, the machine is doing it for me, but you get the picture. Look at the swirling, and the reddish tan color of the espresso as it comes from the machine. It should look like an oil coming from the spout.

Remember, espresso is a colloidal mixture of oils, proteins, sugars, and water. These do not naturally go together, which is why the crema, not so apparent in this photo, will float to the top upon finishing the pull. It's also the reason you need to get this drink to the customer as quickly as possible before separation occurs.

Step 3: Analyzing the shot

Look at that crema! Now that is a good shot. Remember the pathetic, watery crema from shot I showed you, now compare it to this. It's colored perfectly, it forms a dense, oily foam, and completely conceals the goodness below.

No matter the size, you should see this layer form on top. If you're producing a large espresso drink, use two shots. An Americano? Pull the shot directly into the hot water. Even with a lungo, the top should fill with crema. This is the single, most important metric by which to measure a shot of espresso. You can sweat the details of beans, roasts, and grinds, but once all of that is cleared, or you are a barista with no power of those decisions, this is your metier. Crema. Learn it. Know it. Love it.

TEMPERATURE TEMPERATURE TEMPERATURE!

Temperature is both your friend and your enemy. While it is what allows espresso to exist, the loss of it destroys everything you've worked hard to achieve. As you can see in the photo, the crema completely coats my finger in its oily goodness. This is because of the temperature allowing the oily, sugary, protein-ey mixture to co-exist. In lower temperatures, the various phases of the colloid will separate into various types of disgusting.

As you can see, I pulled the shot and it sat in the cup, the hot cup, for about 90 seconds as I prepared the various photos. A flawless barista will get that espresso to you at 150 degrees, give or take a few. If I gave this to my customer, I was not flawless. Less than two minutes in the cup resulted in a temperature of less than 138-139 degrees. The espresso has already begun its quick, inexorable journey to nastiness and time is against you. Get that espresso served!

OPEN HEART SURGERY:

I used the opaque cup before to prove a point. I'm now using my chosen method for producing espresso: a clear shot glass.

The clear glass lets you see into the very workings of the espresso shot. Here, you get an even better impression of the oily, viscous nature of espresso and see how truly different it is from drip coffee. At this point, it's a swirly, tan-colored mess of various substances suspended in the hot water. It doesn't look even remotely like coffee because it's so amazingly turbid. If at any point during this early production it doesn't look thick and, well, like this, you're doing something wrong. Maybe your temperature is off, maybe you didn't grind the beans fine enough, maybe your machine sucks and can't produce enough pressure, it doesn't matter. You need to produce better espresso.

Look at that! Look at the dance of colors and textures. It looks more like a freshly draughted Guinness than a coffee. It's at this point that you can see the separation of the heart and body. The heart is the dark, almost black part at the bottom, while the body is the swirling mass of particles that slowly gets consumed by the heart. Think of them as the three, separate phases of the espresso. The crema on top, the mixture of crema and heart in the body, and the body at the bottom. Taking a sip when this swirling is ongoing is one of the best aspects of home-brewed espresso.

In this photo, you can see that the heart has fully consumed the body. Settling is finished and you have only two parts, of which the crema is the only indication of the shot's quality. By this time, the shot should either be in your stomach, on its way there, or in the customer's hands. This settled, side shot also gives you an excellent indication of how thick a well-formed crema should be. In this shot, the crema was over .5cm tall. Anything less and you've got to recalibrate your process. Obviously, the amount of surface area must be considered. A wide-mouth cup would have a thinner layer, and a thinner shot glass could have a bit more.

I hope this has given you an idea of why the shot I got was so bad, and, if you didn't know already, taught you how analyze a shot you may get in a cafe. Making good espresso is at once very simple and very complex. It is something a dedicated coffee connoisseur can do at home, and something you damn well better be a master of before even considering opening a cafe.

Wednesday, April 16, 2008

CASE STUDY: Espresso

I'm going to start a new feature just for this one event. In a Case Study posting, I will analyze a single thing I receive at a restaurant or store and discuss why it's a good example or a bad example.

I'm starting this feature because of an "espresso" I received a few days ago at Brewed Awakenings, a cafe to which I recently gave three stars. This espresso was so bad I considered going back and taking back a half a star. Luckily for them, I got a good cappuccino today, so I'm not feeling vindictive anymore.

EXHIBIT A: The Espresso.


Everything is wrong with that espresso. It smelled bitter, it tasted sour and watery, and had subtle, delicate notes of butt and armpit. Baristi, everyone, do not make espresso like this. It should have been apparent to the person making, just by eyeballing it, that this was a bad pull. There was damn-near no crema on the top. None! What you see is what I got. It looks like coffee. I paid $2 for this.

I also suspect that this shot was pulled directly into the cup. I know that it's common practice to pull shots directly into an opaque cup, but I'm a perfectionist. You never, NEVER pull shots into a cardboard cup. Pull it into a heated, clear glass so you can analyze the crema, the heart, and the body to ensure the shot is of acceptable quality. Of course, that would be asking too much when this espresso quite obviously went from the machine and into my cup with nary a glance by the barista. Very, very disappointing.

So, to re-cap, you make good espresso by always filling the porta-filter. Never skimp on the grounds. Use fresh-ground beans. Run clean cycles regularly. Pull the shot into a clear glass that allows you to examine the three parts of the shot. The crema should be thick and viscous, and the heart and body should swirl around for some time before settling. In fact, the barista should never hold the espresso long enough to see the settling. He/she should know about that event as myth and legend only. Espresso begins to separate and degrade the instant it is born, so do not dawdle!